Marcela has a specialization in Art Business from the British School of Creative Arts and Technology. She has been a Communication Strategist, Curator and Audiovisual Director for Naya since 2017. As a trend hunter and researcher, she is interested in topics such as “Brasil Profundo” and “Revanche das Periferias” in the Global South (Sul Global), based on the concept of Glocality, by Milton Santos. She was the creative coordinator of Centro Afro Carioca de Cinema and worked for “Encontro de Cinema Negro Zózimo Bulbul-Brasil, Africa e Caribe” for two years. With experience in project management, she works between creative and executive production. She coordinated the communication of the first Immersive Festival of Favelas, focusing on immersive narratives and technologies from the Global South.